Mission control // 12-month flight plan
FLIGHT TRAINING
Marketing Campaign Calendar
Florida-first launch climbing to national scale. Jul 2026 – Jun 2027. Eight coordinated channels, one flight deck.
Launch base
Florida
Duration
12 months
Channels
8 active
Phase
Preflight
Flight phases
JUL – AUG 2026
Preflight
Foundation & Florida launch
Stand up tracking, launch FL Google Ads, publish cornerstone SEO content, issue launch press release, seed affiliates.
SEP – NOV 2026
Takeoff
Scale Florida demand
Ramp paid social and YouTube, open media pitching, launch affiliate commissions, back-to-school and Black Friday pushes.
DEC 2026 – FEB 2027
Cruise
Content flywheel & earned media
Holiday and New Year enrollment surges, affiliate leaderboard contest, media interviews air, FAQ built from real search data.
MAR – JUN 2027
Climb
National expansion
Google Ads goes national, airshow activations at Sun 'n Fun and Oshkosh, authority content and backlinks, partner network scales.
Channel calendar
Click any tile for the full tactic. Use the chips to isolate one channel across the year.
Select a tile above
Click any cell in the calendar to see the full tactic, cadence, and why it's scheduled there.
Channel playbooks
Full-year strategy, cadence, and KPI targets for every channel — including a few we'd add beyond your original list.
Budget & projected ROI
Drag the sliders to model your own numbers. Cost-per-lead, conversion rate, and student value are editable benchmark assumptions — swap them for real numbers as soon as you have a quarter of data.
Value per student assumes the $119.99 course plus typical upsells (advanced ratings, renewals, referral value) — not just the first sale. Lower it toward $120 to model a single-course-only scenario.
Cost-per-lead and conversion-rate figures are industry-typical benchmarks for local service and education advertisers, not ACE-specific data. Affiliate, referral, and partnership channels are modeled as pay-per-enrollment rather than pay-per-lead, since that's how those programs are typically structured — you only pay when someone enrolls, so their ROAS runs higher by design. The tradeoff is volume: those channels can't scale on demand the way paid media can, which is why they carry a smaller share of the budget even with a stronger return.
Year-one targets
Organic + paid traffic
+180%
By month 12 vs. launch month
Cost per enrollment
↓ 35%
As channels mature past month 6
Affiliate-driven signups
20%
Of total enrollments by Q4
Geographic reach
FL → 6 states
Florida, then TX, CA, AZ, GA, NC
Targets are directional planning benchmarks — replace with your real GA4, Google Ads, and CRM baselines once a full quarter of data is live. Sun 'n Fun (Lakeland, FL) falls in April; EAA AirVenture Oshkosh falls in late July, just after this plan's window — line up booth and media logistics in June.