KARIANN'S EXPERIENCE
perpetual • disruptor • creator
International Marketing Executive, CMO, and AI Marketing Strategist with 20+ years of experience leading growth initiatives for startups, SMBs, and global enterprises. Proven track record building scalable marketing ecosystems that integrate research, branding, digital strategy, automation, analytics, and artificial intelligence to accelerate customer acquisition, GTM expansion, and revenue growth. Founder of multiple successful marketing and technology ventures serving clients across North America, Europe, and Asia. Generated 30 - 40% year-over-year revenue growth for clients through AI-enhanced marketing strategies.
CORE COMPETENCIES
• Executive Leadership & Management
• AI Marketing Tools, Strategy & Integration
• International & Multi-Market Campaigns
• Competitor & Target Audience Research
• Brand Development & Identity Systems
• AISEO Optimization and Ranking
• Google E-E-A-T
• AI Website Design & Development
• Ecommerce Platform Architecture
• AI Workflow Automation Strategy
• AI LIVE Marketing Analytics & ROI Reporting Dashboards
• New Revenue Research & Reporting
• Mass Email & SMS Campaign Design & Management
• Social Network Strategy & Optimization
• Partnership & Affiliate Marketing Programs
• Press Release Optimization & Distribution
• Print, Outdoor & Event Marketing
• Event Strategy, Design & Management
TOP MARKTECH
• Claude.ai: Artifacts, Chat, Code, Design, Opus
• AIR AI & /Skills, Zapier
• Gemini: Advanced, Gems, Jules, Opel
• Google: Imagen, Labs, Nano Banana, Whisk, Stitch
• Grock AI: Code, Image, Video, Make
• Adobe: Audition, Firefly, Express, Photoshop, Illustrator, Premier
• ChatGPT: Codex, Audience Profiling, Keywords & Prompts, Ideation, Platform Adaptations
• Perplexity: Deep Research, Competitor Intelligence, Trends
• Custom AI content population for socials and websites
• Social: Agorapulse, Hootsuite, Metricool, Monday, Sprout, Vistal
• AISEO: Ahrefs, AirOps, Clearscope, Peec AI, SEMRush, Wordtracker, Mass
• Email: Brevo, Constant Contact, Mailchimp
• Analytics: Claude.ai custom reporting dashboards, Brand24, Google G4, Google Search Console, Social Insights, Social Mentions, Sprout
• Press Release Optimization & Distribution
• Print, Outdoor & Event Marketing
• Advertising: Google Ads, Meta Ads, Linkedin Ads, StackAdapt, TikTok Ads
PROFESSIONAL EXPERIENCE
Specialized AI consulting practice focused on helping organizations integrate artificial intelligence across marketing, sales, research, product development, customer experience, and business operations. Advise executive teams on AI adoption strategies that streamline workflows, reduce operational costs, accelerate content production, improve targeting precision, and drive measurable revenue growth.
Design and implement AI-powered marketing frameworks that leverage predictive analytics, customer intelligence, and automation to optimize acquisition, engagement, conversion, and retention strategies. Develop advanced marketing performance models and executive dashboards that measure KPIs, Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Return on Ad Spend (ROAS), ROI, channel effectiveness, and conversion performance.
Consult on and develop AI-generated content, campaign orchestration, prompt engineering, generative AI implementation, and agentic automation solutions that enhance productivity and scalability. Architect and deploy AI-driven sales, lead generation, nurturing, and conversion systems that automate customer journeys, improve operational efficiency, and increase revenue across digital channels.
CLIENT EXPERIENCE INCLUDES: ACE AI Flight Training, Hewison Aviation, Vivalynx Virtual Health & Homecare, EverHome Care Advisors & Health Advocates, Central Kitchen & Bath Showroom, Central Plumbing & Heating Supply, YuriNox Workwear, and Ming Bai Garment.
INTERNATIONAL MARKETING STRATEGY & IMPLEMENTATION
Global marketing agency that helps organizations achieve regional, national, and international growth through market intelligence, competitive analysis, and data-driven business strategy. Conduct comprehensive research across competitors, target audiences, industry sectors, and geographic markets to identify growth opportunities, mitigate risk, and guide successful market expansion initiatives. Develop and execute integrated multi-brand marketing strategies that encompass brand architecture, positioning, archetype development, visual identity systems, messaging, website and application design, AI-powered search optimization, social media, advertising, public relations, and demand-generation campaigns.
Direct AI-driven website and application development initiatives that enhance customer engagement, operational efficiency, and digital performance across multiple markets and business sectors. Establish KPI, conversion, and ROI measurement frameworks that provide actionable business intelligence and support continuous optimization across all marketing channels and locations. Partner with executive leadership teams to align marketing investments with business objectives, revenue targets, and long-term growth strategies.
GLOBAL CLIENT EXPERIENCE INCLUDES: ACE AI Flight Training, Ann Taylor, Arkeus AI Defense, Arista Records, Leidos, Mainfreight International, Ming Bai Garment, Vivalynx Virtual Healthcare, YuriNox Workwear.
CHIEF MARKETING OFFICER
Founded and led a full-service marketing agency built on the military-grade ADDIE methodology (Analyze, Design, Develop, Implement, Evaluate), delivering integrated, data-driven marketing solutions across digital, traditional, and experiential channels. Partnered with small and mid-sized businesses, as well as national and international organizations, to develop comprehensive growth strategies informed by market research, competitive intelligence, and SWOT analysis.
Directed brand architecture and identity development initiatives, creating scalable hierarchical brand systems that strengthened market positioning and customer engagement. Oversaw the design and development of websites, mobile applications, and digital experiences, while implementing advanced SEO and AI-driven search optimization strategies that significantly improved online visibility and lead generation. Led social media strategy, content development, email marketing, direct mail campaigns, public relations, and media outreach efforts to increase brand awareness and drive measurable business results. Managed event and trade show strategy from planning through execution, supporting customer acquisition and revenue growth objectives.
Established KPI tracking, conversion reporting, and performance measurement frameworks that enabled data-driven decision-making, optimized marketing performance, and demonstrated clear return on investment across all marketing initiatives.
CLIENT EXPERIENCE INCLUDES: Albany College of Pharmacy & Health Sciences, Ann Taylor, BayState Elevator, Camelot Print, Catskill Housing , Central Kitchen & Bath Showroom, Central Plumbing & Heating Supply, CICU Commission of Independent Colleges & Universities, Collins & Scoville, Darn Good Yarn, DayRider Residential Cleaning, Denver Elevator, Emma Willard School, Excelsior College, Fulton Montgomery Community College, Hudson Valley Community College, Hyman Hayes Associates, JMZ Architects, KnightRider Janitorial Services, Laterrine Distinctive Pottery, Leidos International, Loehman’s, Otis Elevator, Personal Wine Cellars, Polara Properties, Signature Kitchens, Witt Construction.
INTERACTIVE DESIGN & DEVELOPER
Led the architecture, design, and development of proprietary e-commerce platforms, content management systems, and client relationship management solutions, creating scalable digital infrastructures that enhanced business operations, customer engagement, and online revenue generation.
Founded and spearheaded the development of VIRTUAL ACE, an innovative cloud-based collaboration platform for architecture, engineering, and construction firms that integrated project management, task scheduling, document management, client collaboration, and automated proposal generation into a unified digital ecosystem. The platform streamlined project workflows, improved stakeholder communication, and increased operational efficiency across distributed teams.
Directed the branding, product strategy, and development of PROMOSQUAD, an early-stage digital music distribution and file-sharing platform that connected artists, promoters, and industry professionals through a centralized online network.
Developed enterprise-scale e-commerce solutions and digital growth strategies for leading retail, manufacturing, and consumer brands, including Ann Taylor, Comfortex, Camelot Print, La Terrine Distinctive Pottery, Loehmann’s Department Stores, Noteworthy Industries, Specialty Silicone Products (SSP), and Putnam Markets.